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Low-Fidelity Wireframe
Grouped links into column categories faster scanning and better information hierarchy.
Mid-Fidelity
Elevated "Donate" and "Subscribe" as primary actions, bringing conversion touchpoints to the forefront.
High-Fidelity
Maintained brand alignment by integrating vector elements and color treatments consistent with the design system.
Logo Design
Created a logo that captures the brand’s identity through a “message in a bottle” concept.
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Save titles to a personal queue anytime
Tailored experience based on your habits
Suggested titles based on viewing history
Uninterrupted playback on all plans
Say content quality will ultimately influence their subscription
Choose content based on its rating
Don't have cable. Streaming is their primary option
Say personalization is the most important feature
Appreciate new content surfaced on their homepage
More likely to invest in a service if they receive a free trial
Surveys showed that users subscribe for content they can easily find, not for the platform itself.
I feel like I'm watching more ads than content, even with a subscription.
I haven’t subscribed to a cable provider since 2009. This is why I don’t watch History Channel shows.
I have to work harder than I’d expect to find what I want to watch in this app.
It’s hard to identify programs that are actually historical. I’d like to see less reality TV
According to existing reviews, users liked the content, but struggled with navigation, cable-only access, and too many ads, which blocked engagement.
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If the tutorial uses a narrated sequence that illuminates each element as it's introduced, players will understand the goal and controls before acting, reducing confusion without reducing information.
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Before and after
Improved donation flow through clearer footer structure and CTAs. Now implemented on the live site.
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Shoppers face information overload and disorganization, leading to wasted time, confusion, and inefficient shopping experiences.
Aisle Assist automatically organizes items and provides lightweight guidance to help users move through stores with ease.