Helping people move from overthinking to action

Project
A conversation cube for decision paralysis
Focus
Turning stuck moments into a first step
What I did
Interviews, ideation, physical prototype
Context
Service Jam, 2026 · Theme: "Brain" · 48 hours
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The brief

The designathon's theme was "brain." Our team picked decision paralysis — that specific kind of stuck where you already know what you should do, but can't make yourself start.

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Interviews

What we found

We talked to people about stuck moments. What surprised us: they weren't short on advice. They had plenty of answers already. What they needed was someone to help them think out loud, and a nudge to commit to one.

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Key insight

People don't need a tool that thinks for them. They need a way to process what they already know.

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Ideate

First tries

Our early concepts tried to deliver answers - flowcharts, AI suggestions, quick decision trees. None of them held up against what we'd heard. So we changed the frame: from giving answers to prompting a conversation.

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Three rules

What we wanted the tool to do

Once we decided the tool should host a conversation instead of hand over an answer, three rules followed.
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Conversation over output

Drop AI-style answers. The tool prompts; two people do the thinking.

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Small prompts, not blank pages

Short, structured questions are easier to start on than open-ended ones.

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Point toward a next step

A quick "okay, I'll do that" beats a deep analysis nobody acts on.

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Prototype

We built a conversation cube. Six faces, six quick rounds. Each face prompts one person to share and another to guide.

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Result

Ambiguity wasn't the bug. It was the feature

Within minutes, people went from "I don't know what to do" to a concrete next step. The second cube did more work than the first, it turned a prompt into something that felt like being listened to.

This designathon taught me something I didn't expect: ambiguity isn't always a problem to solve. Sometimes it's the whole point.

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