Supporting growth
through brand design.
Context
2024 • Professional work
Role
Graphic Designer
Methods
Mood boarding, brand alignment, style guide documentation
Focus
Logo design, brand systems, social templates
Problem
Oceanside Perspective had a visual identity but no way for designers to reference or use it consistently. Without documentation or templates, every new piece of content started from scratch.
Oceanside Current
Logo Design
Created a logo that captures the brand’s identity through a “message in a bottle” concept.
Summer Series
Social Media Assets
Designed and documented 14 social media assets, to support ongoing content series, enabling consistent, repeatable asset creation.
Summer Series
Brand Guidelines
Established brand guidelines to align visual decisions across platforms, balancing warmth and professionalism.
Impact