Oceanside Perspective

UI/UX CAse study - 2023
A series of design projects building a voice for a growing leadership organization.

Logo Design

Overview

Logo design for Oceanside Current, the newsletter for Oceanside Perspective. Convey the concept of a "message in a bottle," reflecting the brand's core identity.

Goal

Design a versatile logo that adapts to digital and print formats while conveying a sense of flow, clarity, and momentum to reflect the newsletter’s purpose of informing and inspiring.
Standing book mockup with text "HEY MOCKUP!" on cover.
Open laptop mockup displaying website design.
Wave
A symbol of momentum, movement, and time.
Message
A symbol of connection and storytelling.
Bottle
A symbol of refuge amidst the tides.

Social Media Assets

Overview

Logo design for Oceanside Current, the newsletter for Oceanside Perspective. Convey the concept of a "message in a bottle," with the text "Oceanside Current" integrated into the design, reflecting the brand's core identity.

Goals

  • Follow and strengthen the brand identity.
  • Communicate clearly across speaker promos, booklists, and events
  • Create a scalable, reusable content system

Design Process & Strategy

I aimed to balance consistency with creative flexibility, staying true to the coastal-modern aesthetic through a beachy palette, playful sans-serif type, and clean, spacious layouts.

Visual System Highlights

  • Strategic logo placement for brand recognition.
  • Light and muted images with a calm, coastal vibe and an overlay to help text stand out.
  • Curved shapes add movement and a dynamic feel.
  • Generous spacing keeps layouts clean and easy to read.
Standing book mockup with text "HEY MOCKUP!" on cover.
Open laptop mockup displaying website design.
Open laptop mockup displaying website design.
Open laptop mockup displaying website design.

Brand Guidelines

The Oceanside Current brand guidelines establish a visual system that ensures consistency across platforms. The system is designed to balance warmth and professionalism, reflecting the brand’s coastal identity and approachable personality.

Impact

Fueled Community Growth

Supported the launch of Oceanside Perspective’s first fundraising and engagement events.

Scaled Design System

Created modular templates to make branded content easy for future contributors.

Built Brand Trust

Helped a new organization establish credibility and visibility through cohesive design.
Standing book mockup with text "HEY MOCKUP!" on cover.
Open laptop mockup displaying website design.
Open laptop mockup displaying website design.

Reflection

These projects taught me how to maintain brand clarity and consistency while still allowing room for creative exploration. I learned how to use visual design to communicate clearly and support the company’s goals.
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Overall, my experience at Oceanside Perspective showed me the value of building design systems that not only keep the brand consistent but also make it easier for others to collaborate and contribute.

Open to work

Littelljacie@gmail.com

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