Improving content
discovery for the History Channel app
Users struggle to find relevant content due to unclear organization, overwhelming layout, and lack of browsing structure.
Research
To understand where users struggled, I analyzed surveys, reviews, and existing platform features to identify patterns in access, navigation, and content discovery.
Save titles to a personal queue anytime
Tailored experience based on your habits
Suggested titles based on viewing history
Uninterrupted playback on all plans
Feature analysis revealed that platforms emphasize personalization, recommendations, and seamless access, highlighting gaps in discovery in the current platform.
Say content quality will ultimately influence their subscription
Choose content based on its rating
Don't have cable. Streaming is their primary option
Say personalization is the most important feature
Appreciate new content surfaced on their homepage
More likely to invest in a service if they receive a free trial
Surveys showed that users subscribe for content they can easily find, not for the platform itself.
I feel like I'm watching more ads than content, even with a subscription.
I haven’t subscribed to a cable provider since 2009. This is why I don’t watch History Channel shows.
I have to work harder than I’d expect to find what I want to watch in this app.
It’s hard to identify programs that are actually historical. I’d like to see less reality TV
According to existing reviews, users liked the content, but struggled with navigation, cable-only access, and too many ads, which blocked engagement.
Key Insights
Vague categories and generic thumbnails caused users to default to search.
Users chose to subscribe when they could quickly find relevant, high-quality content.
Users couldn’t distinguish historical vs reality content, making it harder to trust what they were watching.
Prototypes
Based on insights, I explored how structured navigation and filtering could reduce browsing friction and support faster content discovery.
• Content discovery
• Free trial onboarding
• Sharing content
Before & After
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