Footer Design to Drive Donations
Project
Footer design for non-profit Website
Focus
Information hierarchy, navigation, conversion
What I did
Structured the footer into clear categories and calls to action
Context
2025 • UI/UX Designer • Data Science Alliance
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Version 1
Low-Fidelity Wireframe
Grouped links into column categories faster scanning and better information hierarchy.
Version 2
Mid-Fidelity
Elevated "Donate" and "Subscribe" as primary actions, bringing conversion touchpoints to the forefront.
Version 3
High-Fidelity
Maintained brand alignment by integrating vector elements and color treatments consistent with the design system.
Reflection