Career Guru

UI/UX CAse study - 2023
A mentorship app that helps people find guidance at any stage of their career.

Discover

Is it difficult for you to find a mentor?
What is your preferred method of networking
How do you prefer to learn new information?
I like word-of-mouth because it’s basically an informal review system”
“I trust people when I can see their work history and organizations they are connected to”
“I trust people with similar backgrounds as me”
“I don’t like Linkedin because it is too saturated"
Clients tend to cancel when there aren’t any repercussions”
“Networking on apps and websites isn’t organic enough

Ideate

Test

During testing I observed participants complete a series of tasks to uncover strengths and friction points, which led to identifying the most severe issues and their solutions.
Issue 1
Participants couldn’t find the discussion post.
Solution
Merged the discover page and the home screen to remove extra steps, as discovery is the main purpose of the app.
Issue 2
Participants couldn’t find or use the appointment feature.
Solution
Moved mentor availability to the top and added a calendar to simplify scheduling.

Design

After receiving feedback, I refined the layout by enhancing contrast, adding borders, and increasing whitespace, resulting in a final Career Guru design that balances accessibility with visual appeal.
Element
Size
Weight
Usage
H1
32 px
Bold
Landing headers
H2
24 px
Semi-Bold
Subheaders
H3
18 px
Semi-Bold
Primary paragraph text
Body (Large)
14 px
Regular
Descriptions
Body (Small)
12 px
Regular
Labels
Caption
10 px
Regular
Category labels